You get the DM. A brand wants to work with you. They ask for your rates.
And then you freeze.
What did you charge last time? Was it $300 or $500? Did that include usage rights? How many revisions?
If this sounds familiar, you're in good company. Most creators treat pricing like a guessing game. And most of them lose.
The Real Cost of Inconsistent Pricing
Here's what happens when you quote from memory:
- You forget to include add-ons like usage rights or expedited delivery
- You undercharge because you're worried about scaring off the client
- You spend 20 minutes digging through old conversations to remember your rates
- You end up with wildly different quotes for similar projects
The result? You either leave money on the table or create awkward situations when a returning client gets a different price than before.
Why Spreadsheets Fall Short
Some creators try to solve this with spreadsheets. They build elaborate pricing calculators in Google Sheets, complete with formulas and dropdown menus.
The problem? Spreadsheets are for you, not your clients.
When a brand asks for a quote, you still have to manually enter their requirements, generate a number, and type it out in a message. That's friction. And friction means mistakes.
What If Clients Could Get Their Own Estimates?
Imagine sending a single link instead of playing 20 questions in the DMs.
The brand clicks your link. They answer a few questions about what they need: video or photo, number of deliverables, timeline, usage rights. At the end, they get an instant estimate. No waiting for you to respond. No back-and-forth.
That's what a pricing flow does.
How Pricing Flows Work
A pricing flow is an interactive questionnaire that calculates estimates in real time. You build it once, and it handles every inquiry.
The setup is straightforward:
- Add your questions. What type of content? How many deliverables? What's the timeline?
- Set pricing for each option. A TikTok video might be $200. Instagram Reels, $250. Rush delivery adds $100.
- Connect the logic. If someone selects "video," show them video-specific questions. If they select "photo," show photo options.
- Deploy it anywhere. Add the link to your bio, Linktree, or website.
When a potential client fills it out, they see the price update as they make selections. At the end, they submit their info, and you get a lead with all the details: what they want, what they're expecting to pay, and how to reach them.
See it in action
Build your own pricing flow in minutes
Start free trialThe Benefits Go Beyond Saving Time
Sure, you'll save the 15 minutes you used to spend on each quote. But the real wins are bigger:
You look more professional. A polished pricing flow signals that you take your business seriously. Brands notice.
You charge more consistently. When the math happens automatically, you stop second-guessing yourself. You stop giving discounts you didn't plan on.
You capture leads even when you're busy. That inquiry that came in at 2 AM? It already has an estimate. You can follow up when you're ready, and the client has realistic expectations.
You can experiment with pricing. Want to test whether brands will pay $50 more for usage rights? Change it in your flow and see what happens.
Built for How Creators Actually Work
Roughcut was designed around the workflows that content creators use every day.
The flow builder is visual. You drag and drop question blocks, connect them with arrows, and preview the experience in real time. Templates for common use cases (UGC, video production, photography) get you started in minutes.
Customization goes deep. Match your brand colors. Add your logo. Configure the emails that go out when someone submits an estimate. Every touchpoint feels like you.
And when leads come in, they're organized in a dashboard where you can see what everyone requested, what they're willing to pay, and when they submitted.
Start With What You Know
You already know what you charge. You already know the questions you ask every client.
A pricing flow just packages that knowledge into something clients can use on their own. Build it once, and stop answering the same questions over and over.
Your rates should work for you, even when you're asleep.
