Creators deserve to know their worth
After years of designing products in the creator economy, I kept seeing the same problem: talented creators undervaluing their work, guessing at rates, or getting stiffed after delivering.
At #paid, I designed tools connecting brands with creators. The pricing conversations were always the hardest part. Creators unsure what to charge, brands unsure what was fair, and too much left to negotiation.
At Smartly.io, I saw billions in ad spend flow through platforms, yet the creators making that content often had no idea what their work was truly worth.
The pattern was clear: creators were leaving money on the table. Not because their work wasn't valuable, but because pricing felt like guesswork. Every "what's your rate?" email meant starting from scratch. Researching, calculating, second-guessing.
Roughcut exists because pricing shouldn't be a guessing game. It should be instant, professional, and transparent. For both sides.
With Roughcut, you build a pricing flow once. Clients get real-time estimates in under two minutes. No more back-and-forth emails. No more delays. No more undercharging because you didn't have time to think it through.
Paul van Oijen
Founder, Roughcut